After heated Secondary Selection rounds that took place in Beijing, Shanghai, Shenzhen, and Taipei, a total of 410 entries have been selected to receive a coveted Design Mark. These entries are now in the running for the Best Design trophy, to be announced on December 7, 2017.
There is a myriad of global talent from 9 countries and regions — China, Germany, Hong Kong, Japan, Macau, Malaysia, Singapore, Taiwan, and USA — is represented in this year’s Golden Pin Design Mark recipient list. The competition has 4 award categories: Packaging Design, Product Design, Spatial Design, and Visual Communication Design. The Design Mark recipients were chosen by the Secondary Selection jury, composed of 15 reputable designers from Taiwan and China.
Amongst the selection is a Visual Communication campaign from advertising giant McCann Worldgroup, The Artmap for Cathay Pacific Airways. The Artmap utilizes a bespoke algorithm to extract travel data from over 600 million annual flights, then animates a Chinese calligraphy painting by mapping that data. The digital gift is sent to each of Cathay’s 1,089,365 Marco Polo Club members, detailing their individual travels.
Violet Oon’s National Kitchen at Singapore National Gallery, designed by Laank Pte, features in the Spatial Design category. The restaurant’s identity is molded around the building’s iconic and original early 20th century Peranakan tiled floor. Each tile is intricately hand painted with hues of deep emerald green and crystal chandeliers adorn the main dining hall, adding a sparkle of luxury.
From China, One Take Architects exhibit an entrancing architectural installation called The Mirrored Sight Shelter. The installation was created for Longli New Media Art Festival and set by the north bank of Longxi River in southeast Guizhou, outside the old village of Longli. In designing the Shelter, architects articulated the isolation and tension of the Longli people and the vernacular community. The shelter itself has become a new regional landmark and a place for people to rest and have fun.
In the Product Design category, Sha Design (USA) showcases Eatwell — universal tableware, inspired by the designer’s grandmother who suffers from dementia. The dinner table is the nexus of any traditional Chinese family, where all generations get together and bond, so Sha Yao set out to resolve her grandmother’s eating difficulties. Eatwell has al-ready won several awards during its research and development, including the 2014 Stanford Design Challenge.
Also in the Product design category, Oreo Vinyl is literally an Oreo cookie that plays music like a vinyl record. The designers at Dimension Plus in Hong Kong thought of everything, from producing original music that is printed onto the surface of the Oreo to designing a mini cardboard record player that is built into the packaging. You really have to see it to believe it!
“Being a designer is a pretty dangerous occupation…”
Jury Chair for this years Golden Pin Design Award is Shikuan Chen, one of Taiwan’s most recognized technology product designers and a disciple to the idea of cultural difference in design. At the Secondary Selection, he told media that he’s pleased with this years entries and commented that it’s a positive trend for award itself.
“Being a designer is a pretty dangerous occupation because whatever you do, whether you succeed or you fail, that multiplies in the millions. It’s a very dangerous work if you don’t have enough knowledge, so you must be very ethics-driven, really know your profession well, and be responsible for what you add to our planet.