Categories :
Communication Design
SubCategory :
B-01 Corporate and brand identity
Applicant Company:
Never-Never , Hong Kong
Manufacturer :
The Chinese University of Hong Kong , Hong Kong
Design Company :
Never-Never , Hong Kong
Designer :
Woody Chau Tsz Kit , Can Chan Ka Yee
To deliver messages in a lively tone, the sharp contrast of Bright Yellow and Ruri Blue are adopted to underline the variety and vibrant spirit of the Faculty. 15 elves are designed to represent the respective major, visualising their content in vividly illustrated details. Information could break away from the traditional description and be featured in the form of playfully assembled icons. The young visitors could search for their own elf during the visit.