Postcard from Orange Farmer

The objective was to increase sales that had declined from the COVID-19 pandemic. The target consumers are tourists and locals. Ehime prefecture, where the juice is made, is also home to the biggest producers of mandarin oranges in Japan, with competition so fierce as to see some oranges priced at less than half of our similarly sized products. From this came the need to employ ideas never seen before.


此件作品「尪仔標」為『 In Touch 眾神潮—解開版畫神祇的封印』特展最具童趣的展品。將舊時代玩具與現代設計結合,增加美感與收藏性,讓玩家在體驗遊玩時漫遊於各種傳說之中。