Inspired by the idea of “drinking good tea during festivals
“Most people see and remember the ‘bad’ moments in details, because they did not see the ‘good’ well enough.” There are only 24 hours in each day, and somewhat we allow news media’s pomposity and falsehood to take up most of our time, gradually making us part of the vulgar environment. If we introduce more good news into the same day, perhaps our days can also become more delightful.
YODEX provides an industry-academic platform this year, I chose to emphasize the connecting between both sides, and focused on the idea of synthesizing things. There are two quotes from Steve Jobs in the key visual, which correspond with the idea I would like to convey.
The package design of “Xiao-Shi-Mi” adopts hand-painted illustrations and incorporates the local cultural characteristics of Xinshe district.
As we all know Taiwanese culture and it’s traditions are slowly beginning to disappear. Our team has selected eight taiwanese mythical spirits and revamped their style, like telling old stories in a new way. Each design has a scary tale to tell. instead of giving them the typical scary face we opted to show you an eery yet playful vibe by giving them funny and unique expression to introduce a different side of Taiwanese culture to the viewers.
“100”, the inspiration, signifies fulfillment. Each is pure, and infinitive. The enthusiasm and creativity wake up the ideas to the spring. Years ideas circulate, overlap and color the spring field.
‘0’, the ideas shape into dewdrops and perfect the coming seasons.
Through this activity, we could not only see the beautiful scenery of Hsue-Shan
Mountain and Yu-Shan Mountain, but also the harsh truth of these mountains being polluted. We’ve gathered a group of mountain lovers to join us in this activity to bring back the beauty of the mountains.
The activity will be published as a picture book; public could share the beauty and sadness of Taiwan Mountains with us, even the spirits and hope of the mountain lovers. The trashes from the mountains will be transformed into postcard to deliver the concept of environmental protection.
The Chinese character for cloud is made up of two parts
“NON” combines “NO” and “ON” – a mashup of nothing and everything – just like the word “chaos” mashes up meanings of “disorder” as well as “a higher order” of universe.This design takes the notion of bread dough in the form of clouds and chaos: its origin and the kneaded.
The great love,Across the sky and through the sea.