“People’s hearts are spirits.” This is the concept that we use to connect the animation. The protagonist kept running into unknow abyss with dark shadow and spirit which turned into evil status. However, no matter how much the fear is, if one can face it bravely, this person can have true freedom eventually.
As the audience waits with bated breath for the film to begin, the electric stillness of the opening screen deconstructs into ColorBar— representing the start of the 53rd Golden Bell Award. ColorBar opens the door that invites us to fall into the story playing out on the screen — sparking creativity and igniting imaginations.
The central motif of the music video revolves around Jolin’s self-reflection and consolation. It describes the road of ceaselessly pursuing a standard of beauty dictated by society.
The video shows their journeys and stories will never stop, following a train driving forward and retrospecting every significant moment they have been through, presenting with smooth camera movements and editing.
Rather than focusing on artistic performances, this year’s film instead explored the relationship between art and everyday life. The project converted everyday objects into life, with the objective that viewers can experience a feeling of déjà vu, and subconsciously draw a link between art and their typical life.
To amplify the easy approachability of the DJI Osmo Pocket, a fully animated film was concepted for its teaser campaign. 3D modeling of the product was combined with beautifully bright scenes to echo the playful and versatile nature of the product and its potential users.
We went to villages, found these children in person, help them shape out their dreams together with food artist we invited. These works were crafted as display photos and banners on all Alibaba e-commerce interfaces, also went as print and outdoor, and social contents covering all Alibaba platforms, Sina Weibo, and WeChat.
What kinds of evil beasts are hurting the ocean?
With the usage of Chinese meticulous painting techniques to restore phenology and landscape of Beijing WTown, our product includes characteristic functions of mainstream travel applications and creates new playing ways in Beijing WTown. It can deliver the traditional beauty via modern technology, changing your travel mode and lifestyle.
This is not just a sample of hot foil stamping, but an experimental project that presents genuinely the gold foil as it is.