HKUMed

Facing typographic issues and incoherency amongst school and departments logos, the HKU LKS Faculty of Medicine at The University of Hong Kong sought to refresh and unify their brand. The new identity adopts a concise and contemporary typographic system established by abbreviating the faculty name into an acronym that can be used alone in short or in full form accompanying the names of different schools and departments.

Uth KLUB

Part of the K11 Art Mall membership program, Uth KLUB is created for the Gen Z population to provide exclusive art, cultural and career development experiences. Spotlighting individuality and identity, a series of six personalities were conceived. The Foodie, The Fashionista, The Intellect, The Aesthete, The Athlete and The Techie are experiential embodiments of the K11 Art Mall. The illustrations are collaged into a set of digital card faces members can personalise on the K11 Mobile App.

2020 Taiwan Design Expo。CHECK in HSINCHU

The main visual design aims to incorporate the above concepts and to be flexibly applied to other derived materials. The four elements, ‘wind,’ ‘WIFI,’ ‘bamboo,’ and ‘he Internet,’ are symbolized and unitized, and flexibly combined to form various visual extensions.

2020 Creative Expo Taoyuan ——RUNNING TAOYUAN

Centering around the imagery of peach blossoms, the city flower of Taoyuan, the design aims to accentuate the rich historical legacy of the village by using dark khaki green as the background, which is paired with organic, freeform digital branches that flourish into fuchsia flowers and the unique charm of Taoyuan, echoing the energy and spirit of this year’s theme of “Running Taoyuan.”

Wonder Greener

The grass is the core element of brand identity, matched with a light green color connecting the brand’s dedication to environmental sustainability. Inspired by its eco-friendly production, the life cycle of grass straws is illustrated on the container box to convey a zero-waste process. An amiable and eco-friendly brand is established through a gentle, simplified, and straightforward design concept.

XUXUWEAR

XUXUWEAR is an apparel brand offering casual wear made from scratch. To solve the memorable and applicable problems on its first logo, we create a distinctive logo by combining the initial letter “X” with needle and thread. Details on the logotype manifest the brand’s close attention to its needlework and fine quality. The beige skin color and illustrations captured from daily life provide a gentle and comfortable approach to target audiences, making XUXUWEAR a daily choice for every wear.

“Seeing hope through the eyes of children”

The works of the children can be seen everywhere within the kindergarten, the very place where they grow up.When the COVID-19 is over, Children returning to the Kindergarten campus allows the they to see where they grow up and are covered with their designs.

2020 Xi’an Design Exhibition

The 2020 Xi’an Design Exhibition is an important design exhibition for the development of Xi’an graphic design over the years. It’s a witness of the history and trajectory of Xi’an graphic design spanning more than half a century.

PINGSHAN CULTURE CENTER IMAGE CONFERENCE

Walking along the corridor, the scenery is as far as the eye can see. Pathways are opened between different fields. We share cultures and arts here, and connect with the world through communication and interaction.Walking along the corridor, the scenery is as far as the eye can see. Pathways are opened between different fields. We share cultures and arts here, and connect with the world through communication and interaction.

OH YES DRAGON LIKE DESIGN ASSOCIATES

One Dragon Design Associates,Inc. born in the new era, is a brand design+brand incubation institution with brand-new business innovation perspective. The English wordmark ‘Rising Sun’ is intentionally designed to only show half of the text, symbolizing the Sun peeking its head from the horizon at dawn.

Rising Run Interior Design

Concept for the identity came from ‘The Rising Sun from the East’. This impression is hidden in the branding, as can be seen in the rounded geometrics that resemble the Sun rising from between the architectural structures. Simultaneously, the pattern is also the layout of the firm.

The English wordmark ‘Rising Sun’ is intentionally designed to only show half of the text, symbolizing the Sun peeking its head from the horizon at dawn.

Oltre i sensi, le nuvole

Oltre i sensi, le nuvole xxhibition, held in Milan and supported by China National Arts Fund, is an art exhibition that goes beyond culture and language. The exhibition selects 20 Chinese characters and tries to convey the charm of the ancient Chinese culture by showing the logic behind the creation of Chinese characters and narrating the worldview hidden behind them.