Categories :
Spatial Design
Applicant Company:
KL&K Design , China
Manufacturer :
華潤萬家 , China
Design Company :
KL&K Design , China
el Vivo belonging to Vanguard is a retail brand focus on cosmetics, health and beauty. In 2014, KL&K design comprehensive upgrades brand image and terminal image, create a new brand experience. The brand was adjusted from brand positioning and re-planned product distribution, which centers on young urban female white-collars, who have the emotion needs of loving beauty, experiencing and sharing. Casual interactive experience scenes are created to increase the fun to try of customers thus to find their beauty.
The new images extracted “drop” as the main visual element from the original image. The “drop” element means the health, life and vitality and the lake blue fits the smart, romance, elegance of the brand.