Categories :
Visual Communication Design
Applicant Company:
Kun Shan University Dert. of Visual Communication Design , Taiwan
Manufacturer :
Akai Image Productions , Taiwan
Design Company :
Kun Shan University Dept.Of Visual Communication Design , Taiwan
Designer :
CHENG,CHUNG-YI , LIANG,KUO-CHING
The concept of “gift” is at the heart of this design, as it employs the symbol of ribbon in the character design and background pattern visualization. Contrary to the conventional associations of gift as expressing happiness, pleasant surprise, and joy, the idea of gift in this design conveys a sense of uncertainty and suspension. Do we expect help or harm from the gift falling from the sky? Such ambiguity is expressed with the colors of red and blue, as blood, tears, and rain eventually become inseparable.