Categories :
Visual Communication Design

Company / University :
Tsinghua University,China

Designer :
Yang Jin

We have many traditional festivals in China, these are all valuable intangible cultural heritage.Now days,traditional festivals are gradually forgotten by many people ,this situation brought some challenges of inherit the Chinese traditional culture.Festival derivatives can reduce the forgotten of traditional festivals by people giving it to each other or using it .it is the materialized form of emotion.It is also the original intention of the work to make a holiday derivative products reflect the the traditional festival culture in a better way.