National Taiwan University of Art
Department of Visual Communication Design
“Birthday Fortune noodles” is a creative noodle product which is intended for birthday celebrations. The package consists of three parts: a card, a “paper candle” and the “instant noodles”. To use, the perforated paper candle is lit similarly to a birthday candle, followed by the recipient enjoying the noodles contained within.
A traditional Taiwanese custom is to eat longevity noodles on one’s birthday however most young Taiwanese today have adopted the Western custom of eating birthday cakes instead. This creation is intended to be a modern take on a traditional idea and should appeal to the younger generation.