Categories :
Packaging Design
Manufacturer :
Lin’s Ceramics Studio , Taiwan
Designer :
Chu Hsiang-Yi , Chen Hao-Chiang
The green, yellow and red packaging series of “Hao Cha Shi” represents the tea drink colors out of light, semi and full fermentation, respectively. The outer packaging uses a simple illustration to show the tea making process with a T-Mug of the same brand, and fully reflect the brand mission of “men, tea, utensil in one”. To promote the tea drinking culture, the packaging is made of light paper material adorned with colors to replace the traditional tin container, for easy carry and gifting as a souvenir. This design conveys an idea that the tea culture can easily get blended in everyday life.