Categories :
Communication Design
SubCategory :
B-01 Corporate and brand identity
Applicant Company:
Ogilvy Taiwan , Taiwan
Manufacturer :
King Car Group , Taiwan
Design Company :
Ogilvy Taiwan , Taiwan
Designer :
Chyi Lin , Mila Yeh , Karen Hsieh , Jonson Chang
The ‘U’ in the BUCKSKIN logo is a hand-crafted horseshoe, suggesting the brand’s excellent craft brewing techniques, as well as the image of a glass filled with sublime goodness.
The intricate design of a magnificent galloping horse created with a traditional woodblock printing technique signifies BUCKSKIN’s loyalty to traditional German brewing standards across the brand’s complete product range.