Visual Communication Design
Company / University :
3LBrand Design and Consulting，China
Lixian Xu / Zhang Tao / Lin Liang
Cang Jie created the most original Chinese characters through observing the astronomical phenomena above as well as the trace of birds, animals, insects and fish below. The originality, for the purpose of respecting Chinese culture and the sage who created characters, uses the current writing to present the implication and form of coinage and to express the respect to the ancient coinage as well as the consideration on the future development of characters.