Categories :
Visual Communication Design
Applicant Company:
bRAND V , Taiwan
Manufacturer :
Colatour , Taiwan
Design Company :
bRAND V , Taiwan
Designer :
LEOHSU , TRISTA LIU
By the power of brand optimization, which includes brand positioning and visual design, Cola tour now can better expresses the core value of travel, which are“Happiness” and “Sharing”.
Idea | To create a joyful, energetic and friendly brand identity. By identifying “Share a better world” as the core concept, we designed an impressive brand identity with its English brand name, Cola Tour. This whole new identity is full of energy and fun by combining colorful tones and meaningful travel graphics. It also expresses the happiness that travel brings to life.
Subject of design | Bring the brand core and spirit into the corporate through brand reengineering. Cola tour was founded in 1978, it has the best market share in Taiwan and high search ranking in search engines. In order to face the competition in this market, Cola tour decided to do brand optimization to enhance the brand cognition internally, as well as to impress customer by new brand image. We are looking forward to strengthening brand trust and loyalty with international branding thinking.
Function | To accumulate positive brand equity and reputation. We create a unique and vivid brand identity for Cola tour through this brand optimization, which helps to enhance its brand reputation and equity.
Innovation idea | Energetic, vivid and trendy local tourism brand. Our idea is to make the customer feel delightful and friendly via touch point and to further elaborate the functions and meanings of other applications to make them feel proud of being customer of Cola tour.