Company / University :
CENTRAL ACADEMY OF FINE ARTS，China
Cooling Down consists of a set of 5 products that aims to cool oneself down, obliquely in an imaginary way, as the Chinese saying goes, “a calm heart keeps you cool”. The products include a fan that does not fan, a cup with a fishing rod design, a watch with silent sweeping second hand, a portable selfie mirror, and a comb. The first three help users imagine a cool state when seen, and the latter two are able to distract users and lead them into taking selfies or comb their hair respectively instead of focusing on their subject feeling of the heat. It is believed that by adding up the effects of all the 5 products, the users could cool down both mentally and physically more effectively.