Categories :
Visual Communication Design
Applicant Company:
Happ Design , Taiwan
Manufacturer :
Sun Holdings Art Business , Taiwan
Design Company :
Happ Design , Taiwan
Designer :
Millie Tien-Hui Lin
Gallery Sun curates art exhibitions that connects with positive outlook on life. “Sun” does not only refer to the central star of the Solar System, but more importantly, the lives it nourishes. The identity of the high-end art gallery depicts idea of life rather than the sun itself. A sunflower’s floret pattern were turned into a memorizable symbol. As a representative form of Fermat’s spiral ruled by golden ratio, the symbol stands for universal aesthetics the Founder believes in.
As the gallery is actively developing European market and works with European artists, copper gold and black color palettes and paper embossing have been used across printed materials, such as business card, letterhead, certificate, and folder, making a statement on the gallery’s curating aesthetics and marketing position.