B-01 Corporate and brand identity
We GRAPHIC DESIGN STUDIO , Taiwan
Heping Island Park , Taiwan
Design Company :
We GRAPHIC DESIGN STUDIO / Xiang-Xiang creative Design studio , Taiwan
Willy Chan , Alex Liu , Jonnal Yan
The North Coast and Guanyinshan National Scenic Area Management Office announced that the Alabao Bay in Keeling Heping Island Park, which has been closed for ten years, reopened to the public mid-2018. The brand identity draws inspiration from the slight changes in the strangely shaped rock according to time of day. Each character of the name Heping Island (和平島) carries a distinct meaning: the character 和 represents the dazzling scenes at sunrise and sunset, 平 refers to the steady darkness throughout the night, and 島 refers to the relationship between the waves and the land, symbolizing the fertile islands bestowed upon us by mother nature.