Categories :
Visual Communication Design
Applicant Company:
eMotionLAB LTD. , Hong Kong
Manufacturer :
n/a , Hong Kong
Design Company :
eMotionLAB LTD.e , Hong Kong
Designer :
eMotionLAB LTD.
As HKSTP revamped its corporate identity, it saw that it was essential to have a mission video that thoroughly explained its role and contributions to stakeholders and the general public. Our meticulous curation of HKSTP’s complex content was required in order to visualise the large amount of content and articulate it effectively to viewers. The content had to be concise and have a direct impact. In the era of big data, viewers are overwhelmed with information, therefore, not only do they have short attention spans, but are highly selective with what they receive.