Visual Communication Design
Beijing World Horticultural Expo Coordination Bureau , China
Dongdao Creative Branding Group Co., Ltd. , China
The logo consists of six colorful flower petals arranged around an abstract representation of the Great Wall to create a flower bud logo that vividly illustrates the theme of this international horticultural exposition by the Great Wall. The six petals of the three-colored Peace Flower symbolize the traditional Chinese philosophical concept of the six directions, implying everything under the sun. The petal overlaps and color gradations have strong visual impact. The ingenious fusion of the flower bud the Great Wall is highly identifiable and fully and is imbued with Chinese cultural elements.