B-01 Corporate and brand identity
BGAD.,Ltd , China
Incl.,Ltd , China
Design Company :
BGAD , China
Cai Yi-Dong , Alexander Wang , Wang Di
incl is an advertising agency taking creativity as the first thing，in which the creativity emphasis on tolerance to nurture infinite possibilities. It’s easier for a human to remember. We adopt the existed symbol—— as the symbol of the group through communication. The symbol of ellipsis contains two concepts, that is, known and unknown. They can create many possibilities of creativity by a collision.
conveying the value of infinite possibilities for creativity.