Categories :
Visual Communication Design

Company / University :
National Taiwan University of Arts,Taiwan

Designer :
Fu Yi-Hua / Hsu Kai-Shiang / Ao Weng-Si

Inspiring from the concept of “18 levels of hell”, we redrew 18 common bad online behaviors, using and combining the modern elements and the daily scenes of Taiwanese. Fire is adopted because it conveys Taiwanese traditional beliefs. They believe that people only die once, and those who committed bad behaviors would be burned in fire to get to the heaven or hell. We use “Augmented Reality” to show the animations on mobile phone, we match each animation according to corresponding data and proportion in each level, to show how serious that bad online behavior is.