Categories :
Visual Communication Design
Applicant Company:
Noiseless Design , Hong Kong
Manufacturer :
Noiseless Design , Hong Kong
Design Company :
Noiseless Design , Hong Kong
WHAT/ The exhibition’s major highlight, the Interactive Photowall – in “real world” was a collage of 30 carefully selected pictures and precious relics of the school. Through an iPad with the app we’ve created, one immediately sees these pictures in different eyes – some tells the story of the founder’s life, some becomes the school campus in 3D, some shows rare footages to tell stories of the school in first hand. HOW/ AR(Augmented Reality) is being used in a new way: Old fashioned AR usage involves a user carries the AR image stripe to go in front of a computer so as to see the ‘hidden contents’. Now we reversed it: the exhibit hides many triggers – users are engaged to explore with their own mobile devices on hand – thus becoming a SELF CURATING EXPERIENCE – fueled by curiosity resulted in significantly prolonged users’ attention, hoping to ‘unlock’ every contents.