Sichuan Lao jiu yuan liquor Limited , China
Chengdu Beiling Jun Packaging Design Co., Ltd , China
CHAO YANG ZHANG
This nostalgic design aims to reintroduce the atmosphere engendered by classical wines in the old days, when time was moved more slowly and people cared very much about the quality of the product. Therefore, the packaging is designed to bring back the memories of childhood – the wine is packaged very simply while maintaining its premium quality. The imagery is a reflection of the Republican period, allowing people to immerse themselves in the charms of old times while having the wine.