Visual Communication Design
Cre8 Inc. Taiwan Branch , Taiwan
MOOY INC. TAIWAN BRANCH , Taiwan
Design Company :
CRE8 DESIGN , Taiwan
Targeting the young and dynamic Millennium generation who enjoys a hyper-connected, on-the-go lifestyle, we created a brand and product lines that focus on solving the problems generated by this lifestyle and infused a fun, bright, and smart spirit into the overall imagery.
CRE8 came up with the word “MOOI”, which in Dutch means nice and beautiful. To make the name even more hip and memorable, a moniker that ends with the letter “Y” was chosen. The brand’s name – “MOOY” was thus born.
MOOY’s personality is portrayed through its shape, icon, and interrelations between each letter. The logo looks clean yet bold with the connected double “O”s symbolizing a pair of glasses or binoculars, as we expect MOOY to be a city observer. The letter “Y” uses negative space to create its shape.
The Responsive web design (RWD) approach is used to build better viewing experience that fits devices across a wide range. The “one-page long-scrolling” design solution provides easy and intuitive operation.
Based on the brand’s core values – urban and fun, a clean graphical background with transparent blister cover was selected to compliment the actual product shape and vivid product colors. In order to firmly secure the highly elastic product in place, a specifically designed herringbone-like structure was added to the blister for sound protection.