Portfolio Archive:

XING SHU

We believe design is one form of writing. When the main characters’ characteristics are crafted, stories naturally flow. Taking inspirations from Chinese calligraphy、italics, the design concept gradually evolved to dismantling Chinese characters, and adding hot press printing treatment, the cover intended to deliver the message of this book “what people said”. It works in concert with the book – “where there is a city, there are people and there are stories about those people”. Be it love or other memorable stories.

systems14

A poster on Braun Design for ‘systems14′ exhibition, the first in Asia curated by das programm and produced in association with Braun. In many aspects, the evolution of Chinese character logograms mirror the systematic and rigorous form reduction approach in Braun Design. We express this by deconstruct and rearrange systematically and preciously 14 Braun interaction design elements as typographic elements to produce the Chinese characters “東西”, which means ‘East’ and ‘West’ respectively, and as a phrase together they mean ‘Object’, a genre the Braun design is most known for.

John Mead Dance Company

John Mead Dance Company (JMDC) is known for its acclaimed dance performances. At the heart of JMDC is a ‘dance company’ — a synergistic cast of professional dancers. With this insight, we created a non-static visual identity system, expressed in a dynamic typographic treatment that easily evoke the delight of a company of dancers. The logotype changes in each instance of the identity applications. These letters are akin individual dancer performing in group synergistically. This ‘dancing’ visual identity is expressed consistently throughout the collaterals, from print to digital website in animated form.

Duii Fruit Vinegar Package Design

This VI is internationalized, and in addition, the main color of the package design consisted of steady black and valuable gold that conveying the spirit of a reliable old brand and the unique quality of the fruit vinegar.

According to the different flavors, the designer deconstructed the fruits’ features and made use of different angle of view to add those elements into VI. It perfectly shows the factory’s strict ingredient selection and the quality of natural ripening. When you get a taste, you will feel you are in the place of production, and enjoy the smell of the natural vinegar!

Micio caffè

Categories : Visual Communication Design Applicant Comp…

Jayden

Categories : Visual Communication Design Applicant Comp…