ShuXiang
Chinese is a poetic language，Character is the Chinese traditional culture
Bito Fortune
Returning to the 1970’s and 1980’s, a time when our childhood memories of the New Year are full of warmth. Geometric patterns and symbols are used to re-present the family activities in the collective memory of Taiwanese people. This is the first time family members were invited to voice in Taiwanese to precisely build the New Year ambience in the film.
The Planet Gift Story
Planet Gift’s core concept, “meet unique,” wishes that everyone could receive a unique gift. The story points out the affectionate interactions with creative setting and designs for each gifting scene. The fashion illustrations combined with the narrative brings out the brand’s heart-warming quality that reaches out to the audience’s hearts.
The birth of acer Liquid X1
Acer Liquid X1 has an emphasis on being slim and light. We add in elements of Eastern philosophy to enhance its image of being small but powerfully functional. The abstract, unlimited power and thoughts are extended through the nature and the infinity symbol. With the flipping of paper, the contemporary light, dexterous, and smart phones are presented from a unique perspective.
KHC63 horizontal machining center
30-degree- angle door facilities hoisting components.
White Rock 58 Branding Design
The position of White Rock 58 being “The Mountain of Joy in Taipei” and characteristic as an urban oasis was used to mold it into a unique mountain destination. The cabin in the mountain was used in the logo, combined with cupid’s arrowhead. A great amount of bald pine was also applied, as well as natural greens and browns to express the unique scenery.
Hancure Branding Design
We named this product “漢速敷” to highlight the importance of Chinese herbal medicine and to emphasize its timeliness (速) and functionality (敷). We also came up with the English name Hancure (漢方治療). The A and U and the gourd shape that represents Chinese medicine form a strong brand memory and adds to the sense of its amazing medicinal properties.
KPLUS Branding Design
For brand identification we combined “+” and “K” and placed them in the top half (helmet) and bottom half (smiling face), an expression of the brand’s core idea “Keep +the Pleasure.” Fashionably modern black and energetic yellow were combined so that the brand can easily integrate in the field of sports and city life.
Telehandler
The product designed by the fusion of perception of crea tive design and company’s characteristics to reflect better industry leader’s temperament.
