As the local representative of Type directors club, ken-tsai lee bring TDC annual exhibition to Taiwan annually.
He’s not only bring the exhibition to taiwan, but also designing the visual identity for the exhibition in person.
The idea about this year visual, he wanted to show the western typography design works come to Eastern, it mean
He found that few alphabets of English‘s pronunciation as same as Chinese pronunciation, in order to represent the TDC annual exhibition, lucky, “T”,”D”,”C” have some pronunciation with chinese words, such as “T” as Kick, “D” as Drop,”C” as suck in Chinese pronunciation, aslo the three words mean action.
he asked an illustrator-Mr. Pizza to draw some alphabet monsters with different action, such as Kick monster flight with T monster in flying kick posture……