The term qua vitae means water of life in Latin. The symbol signifies the essence extracted from grains through distillation. The soul is there like the unique flavor of a good whiskey.
Unvalued dry branches are carbonized and become natural protection for golden rice to grow in an undisturbed environment. The design team visited the Dayou Community to understand every procedure of growing of golden rice.
Scrap paper from printing factories is recycled to produce packaging materials for outer boxes. The ads, images and texts of various sizes on the paper are just like the different colors and sounds seen and heard everyday.
The special issue describes social problems in Asia observed by the Loh Tsui Kweh Commune and the aspiration of Taiwan. In the design, sugar coating is applied to hide social issues in roses.
The restoration was intended to bring back the people and objects at the time. The packaging design concept for That Day, On The Beach was inspired by a diary of the artist’s parents when they were young.
Window grille patters were the inspiration for the takeout packaging design to accommodate the variety of platters and dishes in Taiwanese cuisine.
“Eating” was used as the starting point to create an interactive application linking the four senses of sight, hearing, touch, and smell.
Play Gum has developed a type of sugar-free chewing gum in recent years and positioned the product as the “Play Gum for adults”.
Dairy farmer Mr. Xu Qingliang and his family are the main characters and retro Taiwanese comic books and black and white block printing are applied together to exhibit the solidarity of the Xu family and the professionalism of local dairy farmers.
The design on the outside of the album resembles the topography of Yilan County and the lyric book is designed to show Gueishan Island and the coastline to integrate the music and the words.