The image of a king (from playing cards) serves as a symbol for the [Play Now] brand, giving it a “happy in the moment” value.
Surveys have shown that 95 percent of the consumers who purchase mixed-grain rice are women, in particular women who are mothers. They are the consumers who are especially concerned about providing healthy meals to their households.
Fu tea and the Terracotta Army both come from Xian and have a long history. Therefore, we used the concept of “tea to liven up history” and new expressions to bring the interesting parts and vitality of history into everyday lives.
The ALT New Year’s Gift Box is an extension of the upgraded brand image. It transforms traditional materials into fashion trends.
Elementary is the brand name of a hyaluronic acid skincare product series designed to restore baby-soft skin. The design focuses on the presentation of details that evoke brand associations.
“Tongguang 13 Outstanding Opera Artists” is a painting by late Qing artist Shen Rongpu during the reign of the Guangxu Emperor. The design of the packaging for Pixel Craft Beer uses a pixelation effect by combining squares to form patterns.
Chinese characters are the roots for the continuation of culture, while brushstrokes are the smallest unit that makes up these characters. “Wen Hua Cha” reminds the public to value the Chinese character culture over a cup of tea.
Excessive consumption of fried foods and hotpots commonly results in mouth and tongue ulcers and throat discomfort. In China, this condition is called “excessive internal heat.” One of the ways to alleviate or prevent excessive internal heat is to drink Chinese herbal tea.
The packaging for Tea Table No. 8 combines Chinese characters with the number 8 to differentiate it from similar brands. The standard typeface combines the Song typeface and handwritten forms.