Uncle Zhuo Branding Identity
The logo was inspired by the process of gaining weight to go from skinny to strong. Internet fitness celebrity “Uncle Zhuo” was refined into an IP image.
PowerBuilding
The brand recognition plan created for fitness studio PowerBuilding was inspired by the word “building” in its name. Staircase elements were refined and imagery built up step by step was used to symbolize that fitness is progressively accumulated.
Lecture of Piety and Honest
Lecture of Piety and Honest is a public welfare educational organization that promotes traditional Chinese studies. Over the years, it has encountered difficulties in attracting young people to join.
VIS
VIS is a brand of fitness studio for women. Its design is centered around the brand ethos of “vision, independent, and specialty,” expressed through the perfect fusion of its brand name and visual imagery.
circle, a graphic design zine
Typography originated in the west, so how can it be applied to Chinese characters? In circle, a graphic design zine, Emil Ruder’s classic text “Typographie” is decoded and applied to Chinese typography.
Aroma Island
To wake up people’s memories of the smells of this island, natural odors released from the soil after a rain are adopted to interpret the aromas of Taiwan. The overall cover design allows readers to sense the aroma, soil, moss, mist and sunshine as they flip through the pages.
THE NINETY-NINE HAND JOB POLITICS TO THE LITTLE DEATH
THE NINETY-NINE HAND JOB POLITICS TO THE LITTLE DEATH book features a contemporary design vocabulary. Specific book binding and layout techniques were used to present the intrinsic qualities of this book. Key concepts include the avant-garde and the grassroots.
Little Sheep Are Coming Home
Color patches symbolizing stones are adopted in the cover design to represent the steps of searching for stone materials for construction and convey the spirit and desire to build a dream home. Woolen paper is used for the book cover while gravure printing is applied to produce the text and the mountain pattern on the back cover to create the atmosphere and image of the process of searching.
The Renewal Lyu-Chuan Canal
The Lyu-chuan Canal is an important waterway that runs through the center of Taichung City.