To break the stereotype image of tea culture, we tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Combining eastern and western art, lifestyle and culture into the same picture, we use ink brush strokes with vivid colours and different materials and printing methods.
The strength of the brush strokes and the colour of the ink represents the taste of Taiwanese tea, vivid colours and shimmering film represents the highlights.
Bringing different abstract totems into a continuous figure together that resembles a smoked tea fragrance and stretches like a mountain tea field. It advocates that good tea can be enjoyed in a single package or as a whole box gift, and it emphasizes the connection between people in the tea drinking culture. Let ‘s drink joy!
The picture of gift box uses a scene of birds congratulating the Phoenix to visualize the design theme. Phoenix is the subject of the picture, showing diagonally with the birds. The Phoenix appears with thousands of auspicious light. The rest of the birds circled around the phoenix and chirped towards it.
Damu” tells stories about love on this land in the language of love. 「Bo, Po, Mo, Fo」(The first four letters of Zhuyin, the major Chinese transliteration system which is most commonly used in Taiwanese Mandarin.),In the exclusive language of Taiwan, allow us to introduce the most touching story about love.
It is a wedding favor of germinated brown rice, designed for the modern Taiwanese-style wedding. Wedding favor design should take into account the perceptions of both the elderly guests and the newlyweds. This design aims to achieve the balance between different generations in a traditional yet modern way.
Inspired by clutch bag, the main structure is made of one piece of paper with tailoring techniques of costume design. The architectural form is both aesthetic and space-saving.
Each individual kind of product is the expression of the Chinese Kung Fu moves to strengthen the memory of consumer.
We come up with the concept of the meaning of different floral, each represents different blessing that could share with the beloved one throughout the year. We transfer the concept into flowers in the vase. You could pull sleeves (the vase) out to unveil a blessing note. With interchangeable sleeves, you could pair and create a version that you loved. Equipped with a stand at the back, the red packets could be transformed into a blessing standee as table decor.
The outer box was cut through the long rectangular window by laser engraving. Part of the inner box is seen along the outline of the mountain. The inner and outer pictures of the box are combined to form a unique picture of the packaging highlighting the design.
Guanfu Pu’er Raw Tea is a new middle-end product of Zhengde Tea. Positioned as a cultural and creative tea product, It is hoped that the product can bring more value and interest to consumers, not just tea. It is under consideration that this product would enhance the unique individuality of its own and the brand as well by combining tea drinking with the cultural experience.
Aranya is a high-grade property developer brand. This packaging was designed for Aranya’s two special honey products from Jinshanling mountain area, where Aranya’s exclusive and environmentally friendly real estate project locates. The design solution is aim to demonstrates the notion of the reverence for nature and the pursuit of quality which are the core brand values.
