According to the statistics, rice consumption per capita stalled in Hong Kong. Rice has slowly lost its role of food staple in our diet.
For Liptor’s 20th anniversary in Hong Kong, the design thanked the brand for 20 years of global health. The design focus centered on the theme “Thank You”, where the words “thank you” were integrated with the number “20”
We want to convey the concept of lead character’s struggle with loneliness in a visual approach. The two circles are the moon and the earth. With a compact space helmet, he is just an empty shell that differs strikingly.
A deep dive into “stories through the lens”: the design concept is developed from a minimal visual system – through clean and vibrant colours to enhance the use of photography elements on the identity, bringing a more impactful brand refresh of Hong Kong International Photo Festival (HKIPF).
Take from the flexibility, we transform the concept into a paperclip with a hidden initial “a”, to form the logo, and further extend to other collateral items, such as the menu, we used multiple sheets with a paperclip, on one hand to expand the visual language, on the other hand allowing the coffee bar to mix and match their menu according to different situation.
In the context of a multi-element society , to win the market, to defeat and move an opponent, we must cooperate with the Alliance, and to form an organization, and to form a lever which could move a larger maket.
After the key visual combination, the bag with the wrong structure continues the plane space of the exhibition venue. It is hoped that the students can continue to innovate and break through the framework. In addition to showing the works of the students, the exhibition will let the audience understand the importance of materials to the design.
IADC is an integrated creative complex where new designs and trend are exchanged. The corporate name “IADC” is embedded in the outline of a 3D room space, introducing IADC as the hub of interior design in China, which focuses on interior design development and the expansion of professional services in China.
《Journey to the West》is a story about life adventure, it also reveals the compassion and realisation that we have come across during our own adventure of life and brings resonance.
Regarded as one of the most influential and famous surrealists, René Margritte was well-known for his witty style in turning the ordinary into the extraordinary.