To demonstrate the vitality and abundant capabilities of skilled artisanship in Taiwan, GACC produced a series of videos entitled “The Soul of the Craftsman.” GACC sought out artisans in every corner of Taiwan, recording images of their dedication to their work and showing the emotional attachment between craftsmen and their products. These videos serve as visual memoranda for the passing along of Taiwan’s intangible cultural heritage.
Using the word “PING,” the title uses the Mandarin pronunciation of the location to hint to both Pingtung and its local produce. Centered on the six produce, the visual design is applied to the cardboard boxes, transforming the original form of the fruits and vegetables into geometric shapes that are decorated with intense, bright colors such as yellow, red, and green, accentuating the idea of agricultural abundance and adding liveliness to the exhibition.
618 Experience is an online interactive AR application to unveil history behind a revitalisation project of a series of old buildings in Hong Kong. Visitors playfully uncover stories behind many architectural features remaining on the building, each of them bear stories of tenants through the past century.
Setting “Where Have All The Flowers Gone” as the theme for this year’s “These Flowers. Musical Memory & Art Exhibition”, to simulate the shattering of memories and recall, the key visual is made through forming a collage of different elements on “These Flowers” papers, which were created by tearing and then inscribing five-years-worth of related marketing materials and publications.
The visual of the exhibition echoes the essence of creativity. By creating personified characters in artistic styles, the creations break through the limitations of symbols and amplify the imagination and liveliness of the city. The design of the characters are inspired by observations of the natural world, and can also be viewed as transformations of inorganic elements such as written characters, signifying the coexistence between humans, the urban environment, and nature.
The design of two custom typefaces enhances the elements of architectural design—the imagery of walls meandering gently through the place like the Milky Way stretching across the sky—with anticipation that teams here can freely engage in dialogues and inspire one another. Open counters used in icons and typefaces suggest a visual resemblance to the physical structure of the place while embodying its open characteristic.
Backed by 26,980 contributors, the message “Taiwan can help!” rings loud and clear. The advertisement, with its profound metaphors, has kept the viewers in suspense and successfully struck a chord with those affected by the pandemic. It soon went viral online and plenty of derivative works can now be found on the internet, broadening the influence of the #TaiwanCanHelp spirit.
Natural history started in the Renaissance. People collect rare and intriguing natural items and treasures. Nowadays, it has a spirit of collection, research, exhibition, and education. We use paper as the vehicle to embark on a journey of the All-encompassing Archive.
Marrying the symbol of Zodiac animal-Rat with the pedestrian engagement potential in the interactive light installation, every inner-child came out to explore and dance to their shadow under the magic spell of the full-moon light.
This project continues the color block stitching shape of the new uniform design of China Airlines in 2015, and makes it more imagery, expanding the brand’s visual extensibility, and echoing the drawing performance of the plum blossom logo of China Airlines in the form of spray painting, symbolize the starting point of imagination with vague, unfolding a new visual dimension that inherits the tradition.