DODOLI is a Korean tofu pot brand located in Taipei alleyway, named because of South Korea’s ancient mountain god “두두리”. Deer is chosen as the outline, it’s used to represent the appearance of god “두 두리”, which is also applied to trademark and Key Visual.
TAIER is a young restaurant brand that focuses on serving boiled fish with old jar pickled cabbage and chili. Centering on the brand culture of “Er”, which is simple and honest, it has extended a series of popular dining experiences for young people.
SEEGO is a restaurant brand from Xiamen. It mainly sells American hot dogs. Pensam Design refines the highlights of the happy dog brand: the combination of American hot dog and innovative dumpling stuffing, starting from the “trendy” point of view, combined with fashion trend elements, to create the brand’s creative image.
According to the statistics, rice consumption per capita stalled in Hong Kong. Rice has slowly lost its role of food staple in our diet.
According to the statistics, rice consumption per capita stalled in Hong Kong. Rice has slowly lost its role of food staple in our diet.
For Liptor’s 20th anniversary in Hong Kong, the design thanked the brand for 20 years of global health. The design focus centered on the theme “Thank You”, where the words “thank you” were integrated with the number “20”
We want to convey the concept of lead character’s struggle with loneliness in a visual approach. The two circles are the moon and the earth. With a compact space helmet, he is just an empty shell that differs strikingly.
A deep dive into “stories through the lens”: the design concept is developed from a minimal visual system – through clean and vibrant colours to enhance the use of photography elements on the identity, bringing a more impactful brand refresh of Hong Kong International Photo Festival (HKIPF).
Take from the flexibility, we transform the concept into a paperclip with a hidden initial “a”, to form the logo, and further extend to other collateral items, such as the menu, we used multiple sheets with a paperclip, on one hand to expand the visual language, on the other hand allowing the coffee bar to mix and match their menu according to different situation.
In the context of a multi-element society , to win the market, to defeat and move an opponent, we must cooperate with the Alliance, and to form an organization, and to form a lever which could move a larger maket.
