Categories :
Visual Communication Design
Applicant Company:
Grass Jelly Studio , Taiwan
Manufacturer :
Grass Jelly Studio , Taiwan
Design Company :
Grass Jelly Studio , Taiwan
Designer :
Muh Chen (Director) ,Showy Lin
In Jolin’s new music video “Play”, she abandons her usual image and takes on characters that you normally won’t imagine her as. Using the concept of role play, Jolin herself enacts four different characters: from 80’s Jan Fonda style trainer to a rich queen, from a hipster to a calculating selfish superstar. The underlying theme of the video is to criticize some of the misguiding trends that are popularized by today’s pop culture, such as plastic surgery, gold digging, mainstream hipster, get media’s attention, and also, the map of Taiwan in the last scene of video exposes all sorts of problems that are happening in Taiwan at the moment. This music video uses playful and sarcastic images perfectly presents the spirit in Jolin’s album: “Have fun with your life.”