Categories :
Packaging

Applicant Company:
CHUNG HUA WRITING BRUSH CO., LTD , Taiwan

Manufacturer :
CHUNG HUA WRITING BRUSH CO., LTD , Taiwan

Design Company :
Wonderfuldesign Studio , Taiwan

The “Happiness, Prosperity, Longevity and Joy” four oriental colors are applied to serialize the packaging, which visualize the implications of “Happiness, Prosperity, Longevity and Joy”; they are used as the totem of outer packaging in order to render the continuity in series packaging. The penholder design comes from the concept of Paifang (the traditional Chinese archway gate), which symbolizes glory and commemoration, while the hanging pen shows high respect for refined scholars.