In recent years, environmental destruction have gotten worse and worse, and although environmental awareness has risen, but the littering is still seen everywhere. Plastic bottles are easy to buy and to carry, that is a must-have for people nowadays. But as we enjoy their convenience, we left the contamination to the environment,and get into Earth, the planet that nurtured us. “Rebottle” used an interactive lightbox ad as its medium to raise awareness of recycling plastic bottles, so that more and more people could understand that they do not immediately become the useless trash when you finish your drink. As long as you’re willing to move your hands, you can create a whole new values to them. “Rebottle” through an interactive method to draw crowds in, and by actively experiencing the recycling on the spot, people will have a deep impression of the correct way of recycling plastic bottles. Once the users have this concept, they can gradually influence people around them, so that they can help prevent contamination, too.