O+ , Singapore
Laank Pte Ltd , Singapore
Cherin Tan , Alexandra May Whittenburg
A family-run optical company decided to boldly take a leap forward by rebranding and positioning itself as an established brand with a rich legacy. We took inspiration from the concepts of frame manufacturing and processing, and created an experience that is not merely limited to the services provided by the store. For the space, we used cellulose acetate and gray wool felt, which are highly representative of the products, to tell the production story. Part of the space was set aside to serve as an area to explain the brand heritage. The store’s stock was placed inside modular cabinets that can be changed in accordance with the seasons.