Categories :
Packaging

Applicant Company:
PROAD IDENTITY , Taiwan

Manufacturer :
JADE DE JURDIN , Taiwan

Design Company :
PROAD IDENTITY , Taiwan

Designer :
Jennifer Tsai

For rice cakes made in the shape of a fish, the packaging is designed with fish as the main visual focus. Two different fishes are printed on two sides of the box. When the boxes are fully opened, the fishes appear to be swimming as a pair, strengthening the festival atmosphere of Chinese New Year.