Categories :
Visual Communication Design
Applicant Company:
Process Brand Evolution Limited , China
Manufacturer :
Schuler Wines China Co., Ltd , China
Design Company :
Process Brand Evolution Limited , China
Designer :
Tori Wu , Bärbel Fritz
Schuler Wine was founded in 1694 in Switzerland. With the development for over 300 years, it has changed from a local vintner into today’s internationally professional vintner. Over the past 300 years, Schuler has never been slackening the requirements on the quality of wine and has kept the strict control to ensure pure flavor of the wine. Currently Schuler has owned many high-quality vine-yards in the globe.
Schuler decides to introduce high-quality wine and wine culture as well as the original knowledge in the field of wine into Chinese market.
To make brand spirit of Schuler compatibly and quickly introduced into Chinese market, the corporate identity is re-designed, overall logo follows the original sense of historical inheritance and with respect to the design of line and typeface, the simple and smooth lines give new vitality to the logo. At he same time, it develops office supplies to manifest the professional image of the enterprise as a whole which helps to exploit the market of Schuler and lay the solid foundation for its successful entry into Chinese market.
The planning of color retains its corporate green color accompanied by golden color, which produces a sense of modest with the visual effects of noble, graceful and high-quality, and fully represents the brand history and inheritance with modern language.
The selection of lead-in oak barrel as texture of applied materials starts from the concept of Schuler logo marked on each oak wine barrel at wine chateau. The design shall accordingly select art paper with lines and the logo design shall be expressed on the sticker with wax seal. Sticking the paper with wax seal on the products symbolizes the significant connection from oak barrel to wine-bottle and even to wine set where the logo of Schuler is obvious to see.