Visual Communication Design
Shenzhen City of Design Promotion Office , China
SURE Design , China
Zhang Shuo , Wei Zheng
Shenzhen City of Design Report 2015-2016 uses gradient metallic silver swirls to sketch out a pattern that resolves itself into repeated representations of the letters S and Z, the abbreviation of Shenzhen. The English words are overprinted on this pattern in gloss red, which creates an impression of overlapping plastic and metal. The characters on the cover and the red color of the sides are a response to Shenzhen’s policy of making itself into a design center.