Visual Communication Design
Shenzhen Garment Industry Association , China
SenseTeam , China
Hei Yi-Yang , Chen Yi-Wan
We used a dynamic method to create a brand image for Shenzhen Fashion Week that faithfully conveys how youthful, trendy, and international the city is. The initials of Shenzhen Fashion Week, SZFW, form a catwalk, thereby creating a “model font” that allows for international communication through the language of fashion. We also provided comprehensive branding services to carry out brand building in new environments.