Simplicity

 Simplicity, is to keep the most plain nature beauty, the purity without any impurities. The aesthetic consciousness behind Simplicity is to trust nature, to go with the trend with everything on a bigger stage. Or you can say, we should live to our heart, and don’t break the balance.

  This is a temporary exhibition hall in the production plant, built up in rectangular space of 300 square meters. The key points of the design assignment are to enable the space to display products in diversified ways, and to effectively control the input cost of the whole project. Party Jia’s purpose to build the exhibition hall is to receive clients of the year and hold the purchasing meeting, and set an example for future space image of brand sales store.

  After receiving the assignment book and getting demands of Party Jia, we carried out studies on design around the key points, on space planning and application of materials. The exhibition hall mainly displays furniture products, so, designers regard the space as a piece of drawing paper, and products as content of this paper. They varied the scenes with the series’ styles, and changed the painting heart constantly. To improve the stereoscopic impression of the rectangular space, in aspect of floor planning, we adopted the method of parting off the building blocks to purely divide the space, and by combining reflection of the mirror surface, extending the space in proper area.

  When it is possible for the exhibition hall to become a sales store, the designers hope that experience of the sales process can be interpreted by a new concept, and pursue matching by choosing our favorite articles as our wishes so as to produce new sense. So the store is not a sales space only, but also a free platform for consumers, enabling them to reappear scenes in their inner heart as their wishes.