Categories :
Communication Design
SubCategory :
B-01 Corporate and brand identity
Applicant Company:
Toby Ng Design, Hong Kong
Manufacturer :
theDesk, Hong Kong
Design Company :
Toby Ng Design, Hong Kong
theDesk is a Hong Kong found co-working space with a mission to build inclusive global and local communities while enabling business growth for both its members and the surrounding neighbourhood.
Focused on people, community and connection, the brand identity affirms the distinct value of inclusive community that theDesk has to offer. Accordingly, the logo design is constructed of two round and rectangular shapes that represent tables joined together to form a ‘D’ abbreviated from theDesk.