Categories :
Communication Design

SubCategory :
B-01 Corporate and brand identity

Applicant Company:
Toby Ng Design , Hong Kong

Manufacturer :
K11 Art Mall , Hong Kong

Design Company :
Toby Ng Design , Hong Kong

Part of the K11 Art Mall membership program, Uth KLUB is created for the Gen Z population to provide exclusive art, cultural and career development experiences. Spotlighting individuality and identity, a series of six personalities were conceived. The Foodie, The Fashionista, The Intellect, The Aesthete, The Athlete and The Techie are experiential embodiments of the K11 Art Mall. The illustrations are collaged into a set of digital card faces members can personalise on the K11 Mobile App.