Visual Communication Design
Ideoso , Taiwan
JASCAFFE CHINA CO., LTD , Taiwan
Design Company :
Ideoso Design Inc. , Taiwan
Wang Chun-Chieh , Chen Hao-Chiang
Tian Qing Yong, originating from a family business incepted in the late Qing Dynasty, promises to inherit the resolute determination of the ancestor itinerants, with selfless dedication to infuse innovative soul to modern tea culture. The branding spirit “tastes of world eternity” emphasizes the use of good tea, good water, exquisite utensils, and perfect ambience, to calm down tea drinkers’ mind and make their soul wiser, in a smooth state of body and mind. The simple lines construct a Chinese identity, that interprets the realm of “God and Men in One”. The outlook of the logo was inspired by the ancient coin, with the dual round holes in the middle and around the periphery connote heavenliness and exuberance, while the “Q” symbolizes the flowing water around the mountains, depicting an Oriental artistic mood in mountains and waters. The overall logo design manifests the brand temperament of “Conformable to Heaven, Responsive to People, Sustainable to Running”, and spells out a brand new relish with elegant fashion.