Visual Communication Design
Leslie Chan Design Co Ltd , Taiwan
Department of Cultural Affairs, Taipei City Government , Taiwan
Design Company :
Leslie Chan Design Co., Ltd. , Taiwan
Chan Wing Kei, Leslie , Chelsea Chang
The intersecting lines of latitude and longitude refer to the joining together of reason and emotion, and symbolize Taipei’s hub function as an international metropolis. The flash at the center of the logo represents the city’s future direction the focal point of a World Design Capital that harnesses the power of design and dialogue to infuse innovation with vitality, in a balanced and diverse development.
The dark background color of the logo’s circle is blended from blue, standing for Taipei’s unique blend of futurism and technology, yellow for cultural innovation, and red for passion and dynamism, resulting in an elegant purple shade representing Taipei’s twin allure as the cultural, creative and high-tech city it always is and the generous and welcoming World Design Capital it will be for one unforgettable year.