Visual Communication Design
Beijing Xiaoman E – Commerce Co.,Ltd. , China
mintbrand design , China
Matsutake mushrooms are prized in China and Japan for their distinctive flavor and nutritional value. The tiny, thread-like filaments called hyphae that they are made up of inspired the pointillist treatment of the poster. The constellation-like illustration, in the shape of the mushroom, describes a scene of forests, animals, and mountains that can be found in the matsutake’s natural habitat. The colored bar represents Tibet’s Nyingchi prefecture, where the mushrooms are harvested，a place with a universe of surprises waiting to be uncovered.