Visual Communication Design
Xishe Vegetarian Restaurant , China
Mr. Hui Design , China
Xishe Vegetarian / Satsang is a very classy brand image for the upgraded Xishe vegetarian restaurant in western Guangdong province. Primarily, the form of the brand image conveys a sense of the joy and happiness that comes from giving and sharing with those around you. Moreover, the magic of the Chinese characters in the brand image lies in the negative space in the center of 舍 (home) being in the form of the character 喜 (happy) and vice versa, another reference to the joy and beauty brought about by giving and sharing in our lives.