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HIROSHIMA DENTETSU TOWEL-1 HIROSHIMA DENTETSU TOWEL-2 HIROSHIMA DENTETSU TOWEL-3 HIROSHIMA DENTETSU TOWEL-4 HIROSHIMA DENTETSU TOWEL-5

HIROSHIMA DENTETSU TOWEL

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Packaging
  • Applicant Company
    Tsushima Design / Japan
  • Manufacturer / Business Owner
    HiroshimaElectric Railway Co.,Ltd, So@r Service INC. / Japan
  • Design Company
    Tsushima Design / Japan

The intention of the "HIROSHIMA DENTETSU TOWEL” is to convey the characteristics of Hiroshima and the desire for peace through collaboration with Hiroshima Electric Railway. The towel is made using recycled fibers from the thousand origami cranes received in Hiroshima, and incorporates designs and symbols that represent Hiroshima. Through the production and sale of the product, it aims to promote the charm of Hiroshima and contribute to society by donating a portion of the sales to peace-related projects. HIROSHIMA DENTETSU TOWEL values local culture and history, and aims to provide impressions and memories to people. The use of recycled fibers contributes to waste reduction and resource conservation.
Collaboration with local companies helps stimulate the local economy.
The attractive design of the towel attracts the interest of tourists visiting Hiroshima.
By incorporating symbols of Hiroshima and the atomic-bombed streetcars, it spreads a message of peace.
Through these effects, They facilitates environmental contribution, regional revitalization, tourism promotion, and an increased awareness of peace.
It is made of high-quality materials, ensuring a soft and durable finish.
It comes in two designs, black and gray, and red and brown, offering uniqueness and charm.
A portion of the sales is donated to projects related to peace.
The designs incorporate elements that symbolize Hiroshima, expressing love for the region.
They are characterized by its quality, diverse designs, and commitment to social contribution. It aims to provide customer satisfaction and joy.

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